BTS's 'Dynamite': 2 billion views in just 5 years

‘Life is sweet, life is dynamite’ – these are the words of BTS’s hit song ‘Dynamite’ that resonated with millions of people. The song was released during the difficult times of the Covid pandemic in 2020. Jimin and Jungkook spread a message of hope and joy in the song. The song became such a light among people confined to their homes that it went viral on social media.

The video, which was released on YouTube on August 21, 2020, has crossed 2 billion views in just five years. This information was recently confirmed by BTS’s agency Big Hit Music. ‘Dynamite’ was the first Korean song to reach the top of the Billboard Hot 100 chart and held the top spot for three weeks. The song also topped 104 iTunes regions. The song earned BTS its first Grammy nomination.

‘Dynamite’ was not just a popular song; it was also a strategy to further increase BTS’s fan base. Many new listeners started to learn about BTS after listening to this song and later became fans by listening to their entire discography. They were already popular, but ‘Dynamite’ took their recognition worldwide to new heights.

The reasons for the song’s global popularity are also clear. First, it is BTS’s first full English song, which broke the language barrier and reached millions of listeners. Second, the positive and joyful message attracted listeners. Third, the song’s disco-pop sound and dance style of the seventies and eighties touched the heart.

BTS has now released their first live album ‘Permission to Dance On Stage–Live’. It contains songs from the Los Angeles, Las Vegas and Seoul performances of the 2021-22 world tour. In addition to ‘Dynamite’, the album includes live versions of 22 songs, including ‘Butter’, ‘On’, ‘Fire’, ‘Dope’, ‘Idol’.

BTS is returning to the stage next spring after a nearly three-year hiatus. The group members have already completed their mandatory military service and have begun work on a new album. They recently recorded songs in Los Angeles and are expected to release the album in March. Their last album, ‘Proof,’ was released in June 2022.